Mimeo Photos launches layflat photo books

GaryPageau
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Mimeo debuts layflat books in 32 countries

Mimeo announced its Mimeo Photos and Motif brands are introducing premium layflat photo books to customers in North America and in Europe, for a total of 32 countries. Both Mimeo Photos and Motif have introduced the layflat photo books within their Mac and iOS apps, and customers can also create layflat projects through Mimeo Photos’ cloud-based web app.

“We are thrilled to offer this incredible new photo book in layflat format, which brilliantly showcases and preserves memories,” said Jim Simpson, General Manager of Mimeo Photos & Motif. “This truly is a stand-out product and we couldn’t be happier to offer our customers this beautiful new medium for storytelling.”

Each premium layflat photo book includes a 20-page base count of double-thick, pearl-textured photographic paper with high-quality print reproduction. Customers can expand their layflat photo book’s size up to 130 pages, making layflat books the largest page count currently available from each brand.

“Among the features that make our layflat books so compelling is that they are designed with a binding style that allows customers to flow images seamlessly across two pages,” said Simpson. “This amplifies the visual impact of your photos and adds a professional and artistic touch to your cherished moments.”

Layflat photo books from Mimeo Photos and Motif are available in four trim sizes – 13” x 10”, 11” x 8.5”, 10” x 10”, and 8” x 8”. Each book is encased in a matte finish image-wrapped hardcover and arrives packaged in a premium presentation box for a luxurious experience from start to finish.

 

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.